Category: Social media

A week in #geology #hashtags


The Tonight Show mascot: Hashtag the Panda

#ThinSectionThursday is a thing. So is #FridayFold and #MineralMonday.  Today I discovered a whole new genre of science communication: geology-themed hashtags on Twitter.

If you are a geologist, or just a fan of earth science, there is literally a hashtag for you every day of the (working) week.

Hashtags are used on Twitter to link conversations and to search by subject. Creating a hashtag is as simple as placing a ‘#’ symbol in front of a word or short phrase.

If you don’t tweet yet and would like to know more, check out my post, Social media basics: Twitter. You can search for these hashtags even if you don’t have a Twitter account.

With help from my new friends on Twitter (Thanks @MicroEarthSci and @metageologist) I’ve put together a list of geo-themed hashtags to satisfy geologists everyday of the week. (more…)

Social media basics: Twitter

Tweet your way to better investor and community relations.

With the unfortunate reputation as a platform for spoiled pop stars to rant about their first-world problems, Twitter was slow to establish itself as a social media platform for serious business communication.

But professionals and businesses are catching on to the beauty of communicating in 140 characters or less. Twitter is now the fastest growing social media platform with 230 million active users on Twitter posting 500 million tweets every day. Twitter_logo_blue

There’s room for the conservative mining industry too. Over 360 mining companies have Twitter accounts already according to this list of mining companies on Twitter maintained by

Following the money

Junior exploration companies looking to raise new capital should consider Twitter a core part of their strategy to broaden their investor base in the lead up to an initial public offering (IPO). But is Twitter the magic bullet for junior companies raising new capital?


Social media basics: LinkedIn

Professionals are signing up to join LinkedIn at a rate of more than two new members per second. 

LinkedIn is an online professional network that has gathered 238 million members worldwide in the last 10 years. Individual members upload resume information, connect with professional acquaintances, join groups with similar interests and follow companies. News sites are calling it big data meets human resources and it’s time for your business to jump in.  (more…)

Start blogging!

Recently I went searching for blogs about exploration and mining written by the companies themselves. The result? Slim pickings.

While there are thousands of blogs talking about exploration, mining, commodities, investment, minerals, resources, mergers & acquisitions… there are very few written by the explorers and miners themselves. (more…)