#ThinSectionThursday is a thing. So is #FridayFold and #MineralMonday. Today I discovered a whole new genre of science communication: geology-themed hashtags on Twitter.
If you are a geologist, or just a fan of earth science, there is literally a hashtag for you every day of the (working) week.
Hashtags are used on Twitter to link conversations and to search by subject. Creating a hashtag is as simple as placing a ‘#’ symbol in front of a word or short phrase.
Tweet your way to better investor and community relations.
With the unfortunate reputation as a platform for spoiled pop stars to rant about their first-world problems, Twitter was slow to establish itself as a social media platform for serious business communication.
But professionals and businesses are catching on to the beauty of communicating in 140 characters or less. Twitter is now the fastest growing social media platform with 230 million active users on Twitter posting 500 million tweets every day.
There’s room for the conservative mining industry too. Over 360 mining companies have Twitter accounts already according to this list of mining companies on Twitter maintained by Mining.com.
Following the money
Junior exploration companies looking to raise new capital should consider Twitter a core part of their strategy to broaden their investor base in the lead up to an initial public offering (IPO). But is Twitter the magic bullet for junior companies raising new capital?